Charge Bars

Creative Direction

Charge Bars

Mira led the creative direction and lifestyle branding for Charge Bars, overseeing the development of the brand’s visual identity, cultural presence, and overall aesthetic across consumer facing platforms. As the creative lead behind the brand, she directed the evolution of the brand identity, including logo direction, typography, color palette development, packaging aesthetics, and overall visual standards that shaped Charge Bars’ recognizable look and modern lifestyle positioning.

She oversaw the graphic design, creative, and web teams, guiding the execution of the brand across website design, digital campaigns, landing pages, merchandise, social content, marketing materials, and experiential activations. Mira also directed the website’s creative vision and user experience, ensuring the digital presence aligned seamlessly with the brand’s identity, storytelling, and premium consumer appeal.

Through her leadership across both digital and physical brand touchpoints, Mira helped establish Charge Bars with a bold, cohesive, and culturally relevant identity that blended elevated design, lifestyle marketing, and modern brand strategy.

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